Happy holidays, travel bugs!
As you gear up for family time, leave from work or studies, reunions with old friends and general holiday celebrations, we have a few tips for you to consider, if you are also fundraising or anticipating an adventure abroad, in the New Year.
While it’s tempting to put any campaign activity on hold at this time, instead you may want to step things up a notch! This doesn’t mean you have to take up heaps of holiday time on the computer, but you can definitely make use of this engaging and ‘feel good’ time of the year, for increasing donation potential.
Dedicate Time to Your Campaign
First, since you have a bit of a break from your regular schedule that means you can more readily map out a half hour or twenty minutes a day to dedicate to your campaigning efforts. Have some fun and get creative to switch it up a bit. Holidays are when people get most excited to spend time with their loved ones and by association this often puts them in a more generous mood.
That being said, other non-profit organizations or supporting bodies recognize this fact too, so people are being ‘hit-up’ for donations from many different angles. This is a good fact to be aware of but don’t let it discourage you. Just keep this in mind when you are thinking about the ways in which you’ll decide to do your own outreach.
What can you do to make your “ask” different from all of the others? What is something unique about your campaign and mission for this journey, which will make it more enticing for your networks to become a part of; either by donating OR by sharing the page link with their own extended networks? Remember: what makes your campaign different and the approach you take to fundraising are the ways which you can personalize it and how you can keep it positive. (Read more about the importance of this in the Keep It On The Positive/Make a Video section of your Fundraiser’s Toolkit.)
Positivity is key because it is much more motivating to read about a traveler with a good attitude, who shows incentive and ambition, than one who displays a defeated attitude, simply asking for handouts – that’s just not the way to achieve a FundMyTravel success. But we are happy to support you and let you know what DOES work!