Oftentimes people create a campaign without any prep work – they just jump right in! While we love how excited new fundraisers are, the truth is that sometimes this up front enthusiasm can be lost after a few weeks. At FundMyTravel, we want to do what we can to support the success of your campaign, but the only person who can make it truly successful is you. Here are some things to ask yourself before you get started – figuring out these things ahead of time will give you a game plan, which is half the battle. If you’ve already created a campaign, no worries – you can use these tips, too!
What is my story?
What led you to be interested in this location or trip? How does it fit into your current identity, past experiences, and future goals? Why should people donate to your campaign? Trips volunteering abroad sometimes have an easier time explaining the impact they will have on the community and people, but fundraisers going on programs to study, intern, or learn a language also have a great opportunity to tell their story. Figuring out the narrative for your story is an important part of getting people interested and making it resonate.
What am I doing offline?
Even though you are fundraising online, it’s still important to inform your donors what you are doing outside of your FundMyTravel campaign. This can be a key element to ensuring that your campaign doesn’t come across as asking for a handout and is instead seen as a tool you’re using to reach your goals. If you have financial aid, scholarships, or grants, it is good to mention this (you don’t have to give specific numbers). It’s also important to mention you’ll be using your own funds if that’s something you’re doing – for example sharing that you’ve been saving money the last two years for the trip makes people understand the importance.
What updates will I post?
Successful fundraisers keep their past and potential donors informed with updates. We suggest posting an update at least twice per month. Lay out how often you’re going to post an update and brainstorm different types of updates you could share. You could post when you get your housing assignment or internship placement, or when you register for a cultural excursion. Updates don’t have to be long or involved, but they are another way to stay on people’s mind. They also give you something to push out on social media other than your default campaign page. Keeping your audience informed makes them a part of your journey and makes them feel rewarded.