To approach this topic effectively, the best way to break it down is by campaign type. I don’t know about you, but to that introduction, the cheeky other side of my brain responds “Well, duh- the site is called FundMyTravel, aren’t they all Travel campaigns?” And I must reply again that, in fact, there are even distinct variations within our niche, exploration area of the crowd-funding realm.
Of course, any campaign that is done well, will be done personally, which is to say that, there will be a plethora of differences among all the campaigns on FundMyTravel and on any other platform for that matter, but when it comes to this site, you can typically associate your campaign with one of the broader categories below, so for each of those we’ll discuss a couple of the best practices for your strategic approach to succeed.
Educational Travel- Study, Exchange, Short Course, Personal Learning, Study Tour
For this type of campaign it is especially important, as momentum picks up around your trip and the fundraising activity, to remember for yourself, and frequently remind campaign viewers that the end goal/result of this whole thing is focused towards enhancing your educational experience- and doing so with something more “hands-on” in the “real-world.” The ultimate result being that you become a person who has, not only applied themselves and gained from their higher education on the academic side of things, but one who considers the big picture with a more worldly lens. As cliché as the whole “Global Citizen” thing can sound, it’s a genuinely more significant attribute to have, each day that our world does in fact “become flatter.”
Everything is interdependent and affected by the differing actions, markets, policies, movements, and traditions that are practiced or currently developing on an international level, so it’s terribly important to be aware of these things and there is no better way to do that, than to learn it in person and in context. The connections you make with other internationals along the way are also going to be a huge part of your education and growth, and it’s something that you simply wont experience if you spend the lot of your university experience, limited to one place and only inside of the classroom. Remind your campaign viewers about these facts.