Getting donations from your friends, family, and anyone else who comes across your fundraising campaign can be challenging. But all the work you put into your campaign will be worth it when you are finally in your destination, experiencing the culture and having an amazing time! One way to make it easier to capture the attention of potential donors is to create engaging content to communicate your message. Imagine you are on a website and come across a funny or interesting picture, video, or story. You would probably be more likely to check that website out and investigate the source. This is the same idea with your fundraising campaign – by getting more people to visit your page you will reach more people who could potentially make a donation. Below you’ll find out some easy ways to engage your audience and get the donations you need in no time!
1. Create Awe-Inspiring Pictures on Canva
We love Canva! Canva is an amazing website that allows you to edit and design great photos. And did we mention it is free? Just sign up and you’ll be on your way to creating free images in no time. Some of the layouts are not free but a large amount are, and you can make some stunning designs with them. Don’t worry if you’re not a master at Photoshop or have no graphic design experience – Canva is very easy to learn and use. Designing photos to share on your campaign and on your social media sites is a great way to engage your audience. You can use your own pictures or even stock photos. This is a great opportunity to show your creative side! So get out there and start designing photos – we can’t stop now that we discovered Canva.
2. Video! The Next Big Thing
Scroll through your Facebook account and you will notice that a large amount of your feed is videos. According to Facebook, 100 million hours of videos are watched daily! WOW, that is a lot of video watching! Creating a video where you explain why you are traveling is a great way to interact with your donors. Not to mention you’ll be able to show your donors how truly passionate you are about your campaign. Some of our favorite video themes include dressing for the weather of the place you will be visiting or playing music from your destination. So ready, set, action… get out there and start filming!
3. “Meme” it up
Who doesn’t love a good meme? They are funny, sometimes sarcastic, and usually eye catching. Maybe creating a meme for your campaign is exactly what you need to do to get that extra exposure and be 100% funded! Meme Generator is an easy to use website that lets you create your own meme and it even has existing meme characters that you can use. Another website with free templates is Meme Creator. You should absolutely make your memes funny – that’s what gets shared! However make sure they are also appropriate to share on social media and your campaign page. Ask yourself, “Would I want my Grandma to see this?” So get out there and start creating your own memes. Who knows, maybe your meme will go viral!
4. Story Time (and later nap time?)
The “My Travel Story” on your campaign page is a great way to engage donors. Not only does it tell them where you are going, but more importantly, why you chose to go. Use your words to paint a picture in their imagination or tell them a funny story. Maybe you aren’t the greatest with creating images or you’re camera shy. The “MyTravel Story” section lets you get your thoughts in one place and connect with your potential donors. Pretend you are explaining why you want to go abroad to your best friend, your mom, or your professor, and just write down what you would say. It does not have to be a formal essay for it to be effective in convincing people to donate – just tell your story. Now if only we could bring back nap time, too. 🙂
About the Author:
Megan is a senior at Colorado State studying Marketing and Media Studies. Megan recently got back from studying abroad in Torino, Italy where she had the chance to travel to 10 countries and 28 cities. Megan loves a good book and gelato that is bigger than her head; however, her favorite thing is traveling and she can’t wait to see where her next adventure will take here. Megan is currently a FundMyTravel Marketing Coordinator with GoAbroad.com.